Eugenia Kuyda, the founder behind the AI companion app Replika, has launched a new startup named Wabi, bringing to fruition a personal assistant concept she first pitched at TechCrunch Disrupt 12 years ago, according to reporting by TechCrunch.
The new venture is structured to capitalize on an idea Kuyda conceived more than a decade ago. Wabi has been released as a personal artificial intelligence assistant that introduces its own distinct approach, offering users a free and immediately downloadable tool.
Revisiting an Early Concept
The launch marks a full-circle development for Kuyda, whose prior product pitch at the Disrupt conference served as an early framework for the current project. Over the past decade, advancements in underlying computing power and artificial intelligence models have rapidly accelerated, altering the environment for consumer-facing digital assistants compared to when the original concept was first introduced.
While Kuyda gained widespread industry attention through Replika—a platform designed around conversational and empathetic AI interactions—Wabi focuses directly on the utility of an assistant.
Availability and Strategy
Wabi enters a crowded field of automated tools and digital agents, yet the startup aims to distinguish itself through its specific product structure. The application is positioned as a personal AI assistant featuring a unique twist on standard functionality, according to TechCrunch.
The application is currently available at no cost and can be downloaded immediately by the general public. Further technical specifications and strategic rollouts are expected to unfold as the startup expands its user base and tests its decade-old vision in today's mature AI software market.



