Entertainment 360 and Griffin Gaming have partnered to launch HITpoint, a new venture designed to adapt video game characters and narratives for film and television, according to reporting by Accredited Wire Reports.
Originally reported by The Hollywood Reporter, the joint initiative brings together a prominent entertainment management and production firm with a dedicated gaming investment company to identify, develop, and produce screen adaptations of popular gaming intellectual property.
Adapting Video Game Intellectual Property
The creation of HITpoint comes amid an expanding push across Hollywood to mine the video game industry for narrative concepts and established franchises. As gaming audiences continue to grow globally, production entities and investors are increasingly seeking out established interactive titles that feature strong, recognizable lore and dedicated consumer fan bases.
Through the newly formed partnership, HITpoint will concentrate on translating interactive content into structured screen projects, bridging the gap between game creators and Hollywood studios. The initiative focuses on securing rights, developing story outlines, and packaging properties for both cinema and episodic television distribution.
Collaboration Between Production and Gaming Sectors
The structure of HITpoint relies on the respective strengths of both founding companies. Entertainment 360 provides experience in talent representation, project packaging, and traditional media production, while Griffin Gaming brings access, network relationships, and specialized insight within the global interactive entertainment and gaming technology ecosystems.
By uniting their operations under HITpoint, the companies aim to streamline how game developers, publishers, and intellectual property owners navigate film and television partnerships, ensuring adaptations maintain their narrative core while reaching wider viewing audiences.
